Larry Lohrman - Photography for Real Estate

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Larry Lohrman, Real Estate Photographer, joins host Scott Sheppard to discuss some tips and his workflow in producing images that helps sell real estate. Larry began as an avid photographer whose wife sold real estate and ultimately his hobby and support for his spouse has allowed him to pursue his passion as a photographer specializing in interiors and 360 photography.

Larry also maintains a popular blog on the subject and recently released an e-book titled “Photography for Real Estate - How to Use Photography to Effectively Market Real Estate”, which covers a range of topics including suggested gear, workflow, staging, shooting guidelines, and putting together virtual property tours.

Larry also discusses some tips on how to get the best pictures of the property, proper use of wide angle lenses, and applications he uses to put together his virtual tours as a slideshow making it easier for potential buyers to view the site on any computer configuration. He also discusses considerations for image modifications that could impact the impression given to the potential buyer. His websites also have excellent examples of 360 panoramic photography.

For more information about Larry’s work and to download his e-book: http://www.lohrman.com or http://photographyforrealestate.net/

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Scott Kelby’s Photoshop 7 Point System

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Scott Kelby, Author, Photographer, Editor and Publisher of Photoshop User Magazine, Editor-in-Chief of Layers Magazine; Editor and Publisher of Darkroom magazine, training director and instructor for the Adobe Photoshop Seminar Tour, President National Association of Photoshop Professionals (NAPP), CEO of KW Media Group, author of a string of bestselling technology books. Conference Technical Chair for the Photoshop World Conference & Expo, author of numerous Photoshop training DVDs, and in his spare time the co-host of PhotoshopTV returns to Inside Digital Photo for a lively discussion with host Scott Sheppard on his new book and soon to be patented new training methodology “The Photoshop 7 Point System”.

Scott, the definitive resource for all things Photoshop, reviews his 7 simple steps on how to take an image from “flat to terrific”. He feels that once you know these basic steps you can easily work an image from capture to complete easily and consistently. Scott Kelby realized that there are many photographers do not work in Photoshop every day and even though they may have taken a course or experienced it, without repetition and practice getting around this often complex application is not always easy to navigate.

Scott shares notes about his popular blog; www.photoshopinsider.com, and his experiences with the latest line of Epson printers and the new Canon 5D camera. Known as a Nikon shooter, Scott Kelby discusses his experiences using Canon gear. Scott wraps up the interview with some details about their recent consolidation of his multiple media, training, and other information outlets under Kelby Training and talks about DigitalPhotoandArt.com, where his images are now available for purchase online. This site is a collaborative effort showcasing the work of several photographers including Jim DiVitale, Bert Monroy, and Ben Willmore. Scott is donating 100% of the proceeds from the sale of his prints on this site to “Springs of Hope Kenya”, an organization dedicated to helping orphaned and homeless children in Kenya.

For more information about Scott Kelby and his projects visit: http://www.kelbytraining.com/ or Scott’s blog at: http://www.photoshopinsider.com

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