2007 Microsoft Pro Photo Summit / HD Photo Format

Listen NOW…

Tim Grey, Senior Technology Evangelist, Microsoft Corporation joins host Scott Sheppard for an inside look at the recent 2nd Annual Microsoft Pro Photo Summit held July 11-12, 2007 on the Microsoft Campus in Redmond, Washington. Tim’s background in photography and digital imaging give him insight to helping lead Microsoft’s efforts to bring together the photo industry and discuss their key issues.

The summit included some keynotes, photo shoots hosted by their “Icons of Imaging” photographers, and technology showcases. The majority of the summit, however, was focused on panel discussions, open Q&A, and solving the workflow concerns of the participants. One of the hottest topics of the sessions were copyright concerns to help manage the digital rights of photos and the photographers who took them. Other topics included training and education, and using video to capture digital still images.

Bill Crow, HD Photo Program Manager, Microsoft then joined Tim Grey and Scott Sheppard in discussing Microsoft’s HD Photo Format designed to address the current limitations of JPEG technology. HD Photo offers twice the compression as standard JPEG, and supports a wide range of pixel formats including High Dynamic Range.

With increased compression efficiency, more flexibility, and virtually no loss in image quality. Format support is built into Windows Vista, and there are plug-ins for Photoshop on Windows, with additional plug-ins for Photoshop on the Mac OS soon to be available. Microsoft is committed to expanding HD Photo Format to being an industry standard, cross-platform compatibility so it can become an industry format not just a Microsoft native format. Learn more about this exciting technology on Bill’s Blog at: http://blogs.msdn.com/billcrow/

For more information on the Microsoft Pro Photo Summit is available at:
http://www.microsoft.com/prophoto/

Subscribe in iTunes… Click HERE!

PMA 2007 - Yolanda Hunt-Boes - Sony

Yolanda Hunt-Boes the Senior Public Relations Strategist for Sony
Electronics Inc. joins host Scott Sheppard live in Las Vegas at the 2007
PMA show to share the latest news and product announcements, including
details on their new digital SLR products aimed at the very advanced
amateur and pro photographers. Hear all about Sony’s new Cybershot G1
camera that includes WiFi support and ability to automatically
communicate, share and upload images to the Digital Living Network
Alliance. Find out more about Sony’s latest news and products at:
http://www.sony.com

Listen NOW…

Subscribe in iTunes… click this link to SUBSCRIBE