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Kari Kroeger, PR Manager, Hahnemühle joins host Scott Sheppard for an update on their Hahnemühle Certificate of Authenticity, Holograms, and Registry system to protect the security and legitimacy of limited edition fine art images. Kari explains how the program works, and some of the key benefits photographers can realize by registering and authenticating their pieces.

The Certificates are sold in packs of 25 formal art certificates and 50 hologram stickers. One sticker is placed on the certificate and the other hologram is placed on the back of the original art piece assuring purchasers and dealers that the work is an original piece of art. Hahnemühle maintains a website http://www.myartregistry.com with full details on the registered image prints that tracks the certificate numbers and can easily be accessed by clients, dealers, and photographers.

Hahnemühle has a 400 year history of manufacturing the finest art papers imaginable. They have been supplying digital fine art papers for over 10 years. For more information on their full line of papers and photo albums visit: http://www.hahnemuehle.com/

Josh Weisberg, Director, Microsoft Rich Media Group joins Inside Digital Photo for an update on Microsoft’s latest updates from their Pro Photo Tools labs. Josh explains how easy it is to use Pro Photo Tools to add GPS/geotagging information to your photo file metadata. One of the great features of their geotagging is that it records information in 3D, location and altitude so if you are capturing images at a monument or mountain you can quickly mark the image points on your trek or link to Microsoft’s Virtual Earth platform.

Josh also shares some details on the RAW workflow tools available and describes some of the features of their Expression Media 2 professional media asset management system. He also discusses some of the highlights and speakers participating in this week’s Microsoft Pro Photo Summit Microsoft’s Pro Photo tools website offers a range of articles, tutorials, and showcase work featuring their "Icons of Imaging" phototographers. For more information visit: http://www.microsoft.com/prophoto

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2007 Microsoft Pro Photo Summit / HD Photo Format

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Tim Grey, Senior Technology Evangelist, Microsoft Corporation joins host Scott Sheppard for an inside look at the recent 2nd Annual Microsoft Pro Photo Summit held July 11-12, 2007 on the Microsoft Campus in Redmond, Washington. Tim’s background in photography and digital imaging give him insight to helping lead Microsoft’s efforts to bring together the photo industry and discuss their key issues.

The summit included some keynotes, photo shoots hosted by their “Icons of Imaging” photographers, and technology showcases. The majority of the summit, however, was focused on panel discussions, open Q&A, and solving the workflow concerns of the participants. One of the hottest topics of the sessions were copyright concerns to help manage the digital rights of photos and the photographers who took them. Other topics included training and education, and using video to capture digital still images.

Bill Crow, HD Photo Program Manager, Microsoft then joined Tim Grey and Scott Sheppard in discussing Microsoft’s HD Photo Format designed to address the current limitations of JPEG technology. HD Photo offers twice the compression as standard JPEG, and supports a wide range of pixel formats including High Dynamic Range.

With increased compression efficiency, more flexibility, and virtually no loss in image quality. Format support is built into Windows Vista, and there are plug-ins for Photoshop on Windows, with additional plug-ins for Photoshop on the Mac OS soon to be available. Microsoft is committed to expanding HD Photo Format to being an industry standard, cross-platform compatibility so it can become an industry format not just a Microsoft native format. Learn more about this exciting technology on Bill’s Blog at: http://blogs.msdn.com/billcrow/

For more information on the Microsoft Pro Photo Summit is available at:
http://www.microsoft.com/prophoto/

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