Inside Digital Photo Special Report

Part I - Welcome to 2008 Microsoft Pro Photo Summit

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Josh Weisberg, Director, Microsoft Rich Media Group joins host Scott Sheppard live from the Microsoft Event Center in Redmond, WA to kick off this year’s Pro Photo Summit. Josh explains that the main point of the annual industry conference is to share ideas and discuss the most important issues in three main areas; technology, policy, and photography.

This event, unlike other trade shows and conferences, is invitation only bringing together some of the top experts, developers, leaders, educators, and photographers in digital imaging today. Josh explains some of the highlights of the keynotes and sessions.

In our special report series, Inside Digital Photo will bring you interviews with some of these luminaries over the next few weeks to keep you up to date on the latest news.

For more information about the summit, visit Microsoft’s Pro Photo Tools website at: http://www.microsoft.com/ProPhoto/

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Kari Kroeger, PR Manager, Hahnemühle joins host Scott Sheppard for an update on their Hahnemühle Certificate of Authenticity, Holograms, and Registry system to protect the security and legitimacy of limited edition fine art images. Kari explains how the program works, and some of the key benefits photographers can realize by registering and authenticating their pieces.

The Certificates are sold in packs of 25 formal art certificates and 50 hologram stickers. One sticker is placed on the certificate and the other hologram is placed on the back of the original art piece assuring purchasers and dealers that the work is an original piece of art. Hahnemühle maintains a website http://www.myartregistry.com with full details on the registered image prints that tracks the certificate numbers and can easily be accessed by clients, dealers, and photographers.

Hahnemühle has a 400 year history of manufacturing the finest art papers imaginable. They have been supplying digital fine art papers for over 10 years. For more information on their full line of papers and photo albums visit: http://www.hahnemuehle.com/

Josh Weisberg, Director, Microsoft Rich Media Group joins Inside Digital Photo for an update on Microsoft’s latest updates from their Pro Photo Tools labs. Josh explains how easy it is to use Pro Photo Tools to add GPS/geotagging information to your photo file metadata. One of the great features of their geotagging is that it records information in 3D, location and altitude so if you are capturing images at a monument or mountain you can quickly mark the image points on your trek or link to Microsoft’s Virtual Earth platform.

Josh also shares some details on the RAW workflow tools available and describes some of the features of their Expression Media 2 professional media asset management system. He also discusses some of the highlights and speakers participating in this week’s Microsoft Pro Photo Summit Microsoft’s Pro Photo tools website offers a range of articles, tutorials, and showcase work featuring their "Icons of Imaging" phototographers. For more information visit: http://www.microsoft.com/prophoto

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