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Christian Erhardt, Director Photographic Marketing, Leica Camera USA joins host Scott Sheppard for an in-depth look at the history and product direction of their world renowned Leica brand. Founded as Leitz optics over 100 years ago, Leica made precision microscopes and other instruments before introducing their famous 35mm Leica I in 1925. Leica Cameras are sought after by top photographers and prominents such as; Henri Cartier Bresson, Robert Capa, Elliot Erwit, Queen Elizabeth II, and  many others.

Christian also explains the features of  their Compact, Rangefinder, and SLR camera bodies and lenses. Leica Camera is so passionate about quality and compatibility that their newest model camera bodies accept their original series lenses, Christian indicates this trend will continue. Hear about their unique upgrade concept for the Leica M8 and other tips on transitioning your film Leica to digital. For more information about their products visit: http://www.leicacamerausa.com

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Official PDN PhotoPlus Show Coverage

PDN PhotoPlus 2007’s official show report continues featuring Christian Erhardt, Director of Marketing, Leica Camera USA joins Inside Digital Photo TV’s host, Scott Sheppard, for an overview of the features and functions of their new Leica Summarit-M lenses suited for their M line of cameras. Dan Havlik, Technology Editor, Photo District News participates as guest co-host reviewing the capabilities and features of these 30, 50, 75, and 90 mm lenses.

Find out more about the new line at : http://www.leica-camera.us/photography/m_system/summarit/
or at http://www.leica-camera.us

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