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Jack Howard, Online Technology Editor, Popphoto.com joins host Scott Sheppard to give an overview of the hottest photo products he noticed at the recent PMA (Photo Marketing Association) 2008 Trade Show. Jack shares his insight as a tester and photographer to point out current trends and must-have gear demonstrated during the expo. He shares his experiences testing the new Olympus E3, and others.

Scott and Jack also have a lively discussion and share tips on how to get out of a creative photo “rut”. There are times in every photographer’s life when simply taking photos  with ideas on where to find inspiration to try something different including new angles, new views and perspectives, in addition to new technologies to Jack shares his recent experiences looking through the lens of the new remake of the Diana + whose rudimentary controls and film force you to go back to basics.

Jack, who has written articles and tech papers on High Dynamic Range imaging, shares some updates and an overview of the latest application support from Photoshop and Photomatix, plug-ins, and standalone solutions now dedicated to HDR imaging. Jack also shares some tips on experimenting with combinations of different applications to get the best results. To read more visit: http://www.popphoto.com or try out Photomatix at: http://www.hdrsoft.com/

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