LensProToGo / Popular Rental Lenses

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Paul Friedman, Owner & Chief of Exceptional Service of LensProToGo joins host Scott Sheppard for some insight into his innovative service for professional and advanced amateur photographers. LensProToGo provides a wide assortment of today’s top lenses that can be rented on an “as needed” basis for a reasonable price without the need to purchase or own the equipment.

Mainly designed for photographers who wish to try a high-end lens before making the investment or who simply need a special lens for a particular assignment, LensProToGo offers a broad range of lenses for rent. Paul’s philosophy is exceptional customer service. He realizes there are other companies his clients can use to rent photographic equipment so he ensures that LensProToGo is easy to work with and has the requested items in stock. They carry a full line of Canon, Nikon, and Super Telephoto Lenses along with some tripods, lighting, and also some camera bodies.

Paul reports to Inside Digital Photo that most of his customer base uses his stock of Canon lenses but he is seeing more and more requests for their Nikon line. Paul and Scott discuss a general overview of today’s most popular lenses. The top two Nikon lenses include Nikon 70-200 f/2.8 VR, and the Nikon 17-55 f/2.8. During the summer months many photographers look for longer lenses with the top picks including the Nikon 80-400 f/4.5-5.6 VR and the Canon 100-400 f/4.5-5.6L IS. The most popular of all their lenses is the Canon EF 70-200 f/2.8L generally used for weddings or portraits even at it’s larger weight and size.

For more information on LensProToGo and their current assortment visit: http://www.lensprotogo.com

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2007 Microsoft Pro Photo Summit / HD Photo Format

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Tim Grey, Senior Technology Evangelist, Microsoft Corporation joins host Scott Sheppard for an inside look at the recent 2nd Annual Microsoft Pro Photo Summit held July 11-12, 2007 on the Microsoft Campus in Redmond, Washington. Tim’s background in photography and digital imaging give him insight to helping lead Microsoft’s efforts to bring together the photo industry and discuss their key issues.

The summit included some keynotes, photo shoots hosted by their “Icons of Imaging” photographers, and technology showcases. The majority of the summit, however, was focused on panel discussions, open Q&A, and solving the workflow concerns of the participants. One of the hottest topics of the sessions were copyright concerns to help manage the digital rights of photos and the photographers who took them. Other topics included training and education, and using video to capture digital still images.

Bill Crow, HD Photo Program Manager, Microsoft then joined Tim Grey and Scott Sheppard in discussing Microsoft’s HD Photo Format designed to address the current limitations of JPEG technology. HD Photo offers twice the compression as standard JPEG, and supports a wide range of pixel formats including High Dynamic Range.

With increased compression efficiency, more flexibility, and virtually no loss in image quality. Format support is built into Windows Vista, and there are plug-ins for Photoshop on Windows, with additional plug-ins for Photoshop on the Mac OS soon to be available. Microsoft is committed to expanding HD Photo Format to being an industry standard, cross-platform compatibility so it can become an industry format not just a Microsoft native format. Learn more about this exciting technology on Bill’s Blog at: http://blogs.msdn.com/billcrow/

For more information on the Microsoft Pro Photo Summit is available at:
http://www.microsoft.com/prophoto/

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